I love working with digitalization and new business models. With a presence in over 145 countries, EY has great opportunities to help our clients to operate more efficiently and effectively.

Magnus Ellström

EY-Parthenon EMEIA Industrial Products Leader

Combines strategy and transaction consulting with entrepreneurship in digital technology. Favorite hobby is downhill skiing.

"Advises industrial products companies on strategy, operations strategy, and M&A. Specific interest in how industrial products companies can drive new revenue streams and customer intimacy through combining products, services, and software. 


Magnus is a strategy and transactions leader with close to 20 years of experience as partner in strategy consulting. He serves as EY-Parthenon EMEIA Industrial Products Leader. Main interests include soccer, skiing, geopolitics, and history. 


Magnus has been with EY-Parthenon since 2014. Prior to joining EY-Parthenon, he was a partner at a strategy boutique firm in Stockholm, where he helped major manufacturing companies with strategic and operational transformations.


Magnus also has a background as a successful entrepreneur. In 1999, he founded what is today Sweden's largest electronic marketplace for commercial transactions between organizations. More recently, he was part of the founding team of Neptune Software, a leading low-code/no-code platform for enterprise software now owned by Triton Partners.


Magnus holds an MBA from the Stockholm School of Economics.

 

How Magnus is building a better working world

“Companies, organizations and even countries can create great values through digitalization. Scarce resources can be released and made better use of elsewhere.”

Magnus' latest thinking

How to diversify and transform manufacturing business

In this webcast, panelists discuss how a manufacturing company's diversification strategy shaped its position as a software leader. Learn more.

19 Mar 2025 | 12:00 your local time

Digital strategy in discrete manufacturing

Digital trends are propelling discrete manufacturers to reimagine their digital strategy for today and the future. Learn more.

06 Mar 2023 Magnus Ellström +2

How manufacturers can amplify intelligence with AI

A survey from Europe shows that companies believe technology is important, yet are falling short in integrating it into their operations.

16 Aug 2021 Sachin Lulla +2
    Contact Magnus
    You are visiting EY asean (en)
    asean en